Marketing Planing Essay Example | Topics and Well Written Essays - 2750 words

Marketing Planing - Essay ExampleThe objective of the troupe is to offer the employees a congenial air travel to work and nodes a wide range of drinks which can satisfy their needs. Some of the main objectives of the beau monde atomic number 18 to lay emphasis on the needs of the customers and develop innovative products. Presently, the company offers 3500 products in more than cc countries (Coca Cola, 2013a). The company tries innovative methods to develop core products which can suit the taste buds of the customers and provide satisfaction (Coca Cola, 2013b). Presently, the company manufactures carbonated beverages in various flavours, juices, bottled water and sports drink (Coca Cola, 2013h). Marketing be after Changes & Assessing Capability Marketing Planning is a method to develop plans which can identify and satisfy customer needs and wants. The main elements of commercialiseplace planning are to conduct a market research to downstairsstand the customer requirements. Un derstanding customer requirements is essential to develop products as per customer preference and specifications. After 70 years of success in developing cola drinks only in singular flavour the company decided to manufacture drinks in varied flavours to diversify their risk and yield profits from varied products. This was one of major breakthrough market planning initiatives by the company to manufacture beverages for a diversified customer base. The company started selling juices under the brand Minute Maid to portray itself as a healthy beverage manufacturer. The company in any case increased its availability in remote countries like Cambodia, Paraguay, Macau, Turkey and Montserrat. The first television advertisement for cytosine appeared in the year 1970 which related the brands with friendliness and good times. In the year 1980 during the tenure of the chairman Mr. Roberto C. Goizueta the company started focusing more on manufacturing healthy beverages which would suit the ta ste bud of the consumers. During the 1980s the company started manufacturing cacography free and low sugar content drinks under the brand names Diet Coke. This finding was made to strengthen the brand image of the company. Mr. Roberto C. Goizueta also introduced a drink with a relatively sunrise(prenominal) flavour under a new formula which was popularly termed as New Coke. However, degree centigrade started manufacturing drinks under the original formula to regain the customer and critics confidence. During the 1990s the company started formulating a different strategy by associating itself with sports. The company associated itself with leading sports which were popular among the common masses. The company became one of the sponsors of FIFA, Rugby, and field Basketball Association etc to connect with a larger audience. The advertising and various other merchandise strategies had a profound impact on the companys earnings. Traditionally the company served 9 drinks per day com pared to 1.7 cardinal servings per day presently (Coca Cola, 2013e). Thus, we can observe that the company had adapted to the changing marketing environment and had changed the marketing strateg