Healthcare Marketing Research Paper Example | Topics and Well Written Essays - 1000 words

Healthcare Marketing - Research Paper Example There are some success factors that when considered will lead to success, the kind of success that leads to happy healthcare consumers, happy healthcare marketers and even happy providers. Regardless of the market, innovation is a major part of healthcare marketing. Healthcare providers need to know that the healthcare market is a very divergent market with needs being as many as the number of customers in the market. Each individual, each family, each community has different needs from those of the next person, next family and the neighboring community. Unlike other businesses such as manufacturing businesses that can manufacture just a small range of products which will then serve the entire community, healthcare providers have to deal products that serve individual unique needs of the customer and be able to satisfy each person. Buying healthcare is not like buying piece of manufactured product. The healthcare needs of each individual are almost as unique as their DNA and for such an individual to be satisfied, he or she must get a healthcare product that serves these needs. What is useful for one person does not work for the next person. The problem in this case is to make sure that these individuals are served while the providers are able to make sustainable profits. This conflict between meeting the individual healthcare needs of every individual and the cost of meeting these individual needs is what requires innovative products.

Insurance law Research Paper Example | Topics and Well Written Essays - 750 words

Insurance law - Research Paper Example The insured party is not compensated by the insurer. This type of policy is commonly taken by those owning automobile. 2. Third-party, theft and fire. This type of cover is an extension of the third-party cover by including risks associated with theft and fire. The risks covers the policyholder only not the third party. 3. Comprehensive cover: this type of covers insures the insured plus the other party who incurred loss caused by the inured party. Comprehensive cover is more advantageous than third party insurance. One is returned back to the level he/she was before the predetermined risk occurred Insurance just like any field has to have its principles to ensure a fair playing field among the involved parties. These principles are regarded as the pillars of insurance and ingredients for transformation. This principle gives the policyholder who has been insured against a predetermined the right to be compensated. The compensation should restore the policyholder back to where he/she was before the risk occurs. Therefore, one should not expect to be paid much than what he/she suffered as a result of the risk. Insurance is a contract and thus, requires information from both parties to be bias free. It is from the information that premium is calculated and therefore, information inconsistency and inaccuracy may lead to wrong premium calculation and interfere with compensation. Health insurance is most affected with this principle since any omission in the health satus of the insured might compel the insurer not to compensate the insured in case a risk occurred and the insurer had no information regarding certain element of the health status of the insured. This principle covers the issue surrounding premium. An insured party is expected to pay a predetermined amount of cash referred to as premium for him/her to be compensated when a risk occurs. Failure to pay the agreed amount might result for one not being compensated in case a risk